happyjewelry started its business in 2003 and is located in Wuzhou, Guangxi, the world’s largest gemstone producer. Founded by Lewis Liu and Maggie Luo, our company started as a gemstone manufacturer known for quality and reliability. In 2016, they took a bold step with the launch of the Provence Jewelry brand, expanding their product range to include a wide range of styles and types of jewelry, from in-stock items to custom jewelry.
Our story is filled with passion and dedication, rooted in the abundance of gemstones in our hometown. Taking advantage of our local cost advantage and well-established industrial chain, we provide high-quality jewelry at prices that make luxury goods accessible. Today, our fine jewelry products are used in more than 50 countries and regions, with particularly strong growth in the United States and Western Europe.